If you’re a marketer or content creator, you already know that it can be difficult to get it all done.
Sometimes, it’s difficult to come up with new ideas.
Even worse, it can steal so much time to create a little bit of content for a day or two, and then you have to do it all over again.
I’ve got 10 great tips here that will help you get some of that time back, as well as create greater engagement.
1. Understand Your Audience Deeply
Start by gaining a deep understanding of your audience.
Use surveys, social media interactions, and analytics to learn about their interests, challenges, and questions.
Use google and searches in social media to see what the suggested searches are.
This will tell you what people are already looking for.
Search in your social media feeds and YouTube for topics.
The videos and reels that have the most views and likes are the ones that people want to see obviously.
Also, see how recent the content is.
If it was made in the last few weeks, then likely a similar video or reel will do well.
Check to see how many followers the account has.
If the views are high and the followers are low, then the content outperformed the account.
That means it is likely a viral topic.
This will take some time up front but will save you hours and hours later on.
Make sure you do this part and get super clear on what your audience needs and wants.
If you figure out this first step, the rest will be much easier.
2. Leverage Content Ideation Tools
Tip 2 goes hand in hand with the first one.
Utilize content ideation tools like AnswerThePublic, BuzzSumo, or Google Trends to quickly identify popular topics within your niche.
These tools can help you understand what your audience is searching for and discussing, saving you time in the brainstorming phase.
3. Create a Content Calendar
Planning ahead with a content calendar saves time and stress.
It also tells you what to post and when so you don’t have to think about it.
You can buy one on Etsy if you don’t want to make one.
Allocate specific times for content research, creation, and publishing.
By knowing what you’re going to create in advance, you can streamline the content creation process and avoid last-minute scrambles.
A good cadence to follow is to provide value content 2 times for every offer you make to your audience.
This increases your reach and keeps your followers watching.
4. Repurpose Existing Content
Maximize the value of your content by repurposing it into different formats.
A blog post can be turned into a video, infographic, podcast episode, or series of social media posts.
This approach allows you to reach different segments of your audience across various platforms with less effort.
Also, reuse posts you’ve already posted.
After a month, nobody remembers that meme or picture you used.
You can reuse it and maybe change one little part of it.
Definitely do this for content that performed well.
Also, content that performs well on one platform, will likely do well on another.
5. Batch Content Creation
Dedicate specific blocks of time to create multiple pieces of content in one go, rather than sporadically working on individual pieces.
Batching improves focus and efficiency, as it reduces the start-up and wind-down time associated with each content creation session.
The paid version of Canva has a bulk create tool.
That has saved me literal hours every time I use it.
6. Use Content Creation Tools
Take advantage of content creation tools and platforms that streamline the process.
Tools like Canva for design, Grammarly for editing, and Hootsuite for social media management can save significant time.
7. Curate High-Quality Content
Not all content has to be original.
Curating high-quality content from reputable sources and providing your insights can be just as valuable to your audience.
It positions you as a knowledgeable authority within your niche and saves time on content creation.
Make sure you add your own twist to it.
Also be respectful.
If someone asks you to take something down, hurry and do it.
8. Outsource and Delegate
Consider outsourcing tasks that are time-consuming or outside your expertise.
Freelancers can help with content writing, graphic design, video editing, and more.
Delegating allows you to focus on content strategy and other critical aspects of your business or personal brand.
Fiverr.com has plenty of skilled content creators who work for very reasonable prices.
9. Implement SEO Best Practices
Ensure your content is easily discoverable by implementing SEO best practices.
Use keyword research tools to find terms your audience is searching for, and include them in your content, titles, and meta descriptions.
This makes your content work harder for you, attracting organic traffic over time.
10. Engage and Iterate Based on Feedback
Engage with your audience through comments, social media, and emails to understand what content resonates the most.
Use this feedback to refine your content strategy, focusing on what works and discontinuing what doesn’t.
By adopting this strategy, you can produce valuable content that resonates with your audience while minimizing time and frustration.
The key is to be organized, leverage available tools and resources, and stay attuned to the needs and interests of your audience.
Let me know in the comments what other great content tips you have that are making a difference.
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