Hey there! Let’s talk about something super cool – email marketing.
Ok maybe that doesn’t sound very cool,
but if you knew what you could send out an email and get sales, wouldn’t that make it much much cooler?
I love email marketing!
You can send a message to someone anytime you want.
You can tell them about an awesome thing you’re selling, share a cool story, or just say hi and show them what you’ve got.
Your Email prospects are definitely the best place to get customers from.
They already raised their hand to hear what you have to say and they want to hear more from you.
That’s a big deal because it is difficult to get interest and trust online.
Now you just need to nurture it and not ruin that trust.
Email Marketing in 2024
Every single day, more than 5 billion emails are sent back and forth.
That’s like every person on the planet sending an email!
With so many emails flying around, you’ve got to make yours sparkle so it doesn’t get lost in the crowd.
Now, here’s a secret: even though lots of emails are sent, only about 32 out of 100 are actually opened.
So, if you send 100 emails, only 32 people are peeking inside.
And even fewer are going to do what you ask them to do in the email.
Your mission is to keep those email friends of yours happy and interested.
You want them to look forward to your emails, open them, and do the stuff you suggest,
like visiting your website or buying your cool products.
So, how do you do that?
Let go over the basics:
Make It Pretty:
Your emails should look good, especially on phones since a lot of people read emails on their mobiles.
There are tools that help you design emails that look great everywhere.
If you use getresponse.com, you can preview the email for mobile and computer before you send it out.
Click the link below to try getresponse.com for free:
Catch Their Eye:
The subject line is your first hello.
It’s gotta make your subscriber think, “Wow, I need to see what’s inside!”
Keep it short, sweet, and spam-free.
You want to say something so they see what’s in it for them.
The Magic Words:
The first line in your email is like the cover of a book.
It needs to grab attention.
Then, make sure the rest of your email is all about why it’s awesome for them.
People love benefits!
Show and Tell:
Use pictures if they help tell your story, but don’t rely on them since some email apps hide images by default.
A mix of words and pictures is usually just right.
If you have a new subscriber email account, steer clear of pictures for a while until you develop a good reputation.
If not, you might get sent straight to the spam folder.
Call to Action:
This is where you tell your email friends what you’d love for them to do next.
Make it clear and exciting, like “Check out this cool thing!” or “Grab your deal here!”
And there’s more!
You’ve got to find the perfect time to send your emails.
Luckily, your email tools can help you figure out when your friends like to check their emails.
To make your emails even more powerful, you can send them again to people who missed them the first time or to new friends who just joined your list.
This helps to make sure your message gets seen.
Lastly, treat your email list like a garden.
You’ve got to water it with fun news and special deals.
If you send them links to buy every day, they will get tired and stop opening or unsubscribe.
They just get burnt out on it.
Send them content that will help them in the niche that you are marketing in.
That could be links to videos, or blog posts that give great information.
The more you care for it, the more it will grow.
And remember, people like buying from friends they trust.
Email helps you build that trust, turning your email subscribers into happy customers.
Comment below and let me know what was helpful or if you have some cool email tricks that are working for you.
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