A Short Guide to Instagram Marketing
Make sure you read all the way to the end for the tips and hacks to save you hours and explode your growth.
What started as a mobile app to share photos has evolved into a diverse social media platform.
With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness.
In fact, 83% of users have said they discovered new products or services via Instagram.
You should absolutely be building your brand on Instagram in 2022.
Follow these tips to get started on Instagram (not Guy Fieris’ beautiful frosted tips):
1. Create an Instagram Business or Creator account.
With a Business or Creator account, you have access to additional insights, analytics, ability to advertise and special profile benefits (such as contact info).
2. Optimize your profile.
Take the steps to optimize your profile so people can easily find you in search and learn about your business by looking at your profile.
● Use a recognizable profile picture
● Have searchable username and name
● Choose the correct category for your business
● Write an engaging, descriptive bio
● Make sure you have a link in your bio so people can find you
3. Decide which hashtags to use for posts.
Hashtags help categorize your content.
You can use up to 30 hashtags per post and you should use 30.
Use Ritetag.com to find hashtags that people are using so that you are found and seen.
4. Get familiar with the types of posts on Instagram.
There are a variety of ways you can share content and engage your audience on Instagram:
● Grid. Your grid displays photos and videos that appear on your profile.
Your posts can have captions with up to 2,200 characters.
Keep in mind that the first two lines of your caption will appear before a “Read More” prompt.
Your first two lines should engage your prospect.
● Stories. Stories are photos or videos that disappear after 24 hours unless they are added to your profile highlights.
You can post more often and this should be more “behind the scenes”.
● IGTV. You can post vertical, longer form videos via Instagram’s IGTV platform.
These IGTV videos can also be displayed on your grid and stories.
● Reels. Instagram Reels are 15-30 second vertical video clips that can be shared on your stories as well.
These are a great way to engage your current audience.
When Should I post each type of Content?
You should create a content schedule of what to post on Instagram.
Types of content to post on Instagram:
1. Behind-the-scenes.
Post content that shows followers the behind-the-scenes of your company.
2. Motivational.
Curate shareable, inspirational quotes that align with your brand values and resonate with your audience.
Add your company’s branding to quote graphics you post on social media!
3. Tutorial.
Tutorials and how-tos guide your customers through specific problems.
Tutorials are great targeted marketing examples because you know prospects who land on a tutorial are there to solve a specific problem.
4. Video.
There are a number of ways you can add video to Instagram, including Instagram stories, 60-second grid videos, 15-30 second reels, or on IGTV.
Also, know that video is the fastest way to get your followers to know, like and trust you.
This is crucial if you want to sell them your products.
5. User-Generated Content (UGC).
Sharing posts from your followers (UGC) can be a great way to build a relationship with those followers, engage with other followers, and effortlessly fill your content schedule!
6. Case studies and testimonials.
This type of content uses real stories to show followers about your product or service.
Through real customer stories, you can show that you understand customer pain points.
7. Storytelling.
This type of content tells your brand’s story.
Even though it’s a story, there should be a lesson here.
Storytelling content builds awareness and engages your prospective customers.
By balancing between these types of content, you will expand your reach, connect with your customers, and tell them about your business.
Now here is the Secret Sauce:
Go get this free Instagram Calendar from Marketing Solved that shows you exactly what type of content to post on what day in order to maximize your reach.
Click Here for the Free Calendar
Make sure you follow it exactly and it will work like magic.
Ok, now get to work and I can’t wait to hear about your success.
Also, go check out my other blog post:
How to Make Money on Instagram
Thank you for reading!